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By: Myrtha Jasmin

Princeton, NJ, USA

DearSis, is an invitation for conversation.


  • An Interview with KOIL Hair Care Systems Founder, Miss Conceited

    MJ has an epic conversation this week with KOIL founder, Shaunell Kennard—aka Miss Conceited! Shaunell built her company on the belief that healthy hair is the goal no matter what. Whether you choose to perm, wear locs, texturize, or wear your hair natural the goal should ALWAYS be to have healthy hair. Everyone has a unique hair journey and at KOIL’s, they don’t think any particular method is better than the other. Shaunell has created an entire collection of hair care products that are suitable for ALL hair types. @ShopKOIL